I’m an advertising graduate working in digital content and social media within a global technology company, where I focus on shaping how the brand shows up across platforms, campaigns, and experiences.

My role sits at the intersection of strategy and execution. I manage and develop social media presence, create content that aligns with wider business objectives, and support campaign delivery across multiple markets. From planning and producing content to analysing performance and refining approach, I ensure every piece of work contributes to a consistent and effective brand narrative.

Alongside this, I lead on key internal and external initiatives, including brand activation within a client experience centre, podcast production, and event-based content. These projects require both creative direction and structured coordination, reinforcing my ability to take ideas from concept through to delivery.

With a background in advertising and experience in project management, I approach branding as both a creative and operational discipline. I’m particularly interested in how brands position themselves in competitive spaces, using content, storytelling, and consistency to build recognition and trust.